R&D Money Down the Drain
The Design Team and R&D Team at Callaway strives for synergy when creating new apparel. Their goal is to maximize style and comfort in each garment they produce. I'm told (and you can choose to believe this or not) that the R&D Team fought bitterly over the direction of their newest hi-tech fabric.
As they developed the wicking properties we've all come to appreciate on those hot summer days, the team realized they had developed fabric with the ability to move moisture in a multi-directional manner - either away from our toward the body.
It would seem obvious (and this is where this story falls apart for me, anyway) that the "away" direction would be preferable. However, both properties were given the full R&D treatment and sent to focus groups for review.
It turned out that most people agree with me.
The UPF 15+ technology faced a similar dilemma. Should the fabric protect against UV rays or attract them?
The quickly-nicknamed "Sunburn Shirts" did not go over well either. You can guess how the pro-microbial finish versus anti-microbial finish test went.
So thanks to the overwhelming response from those initial test groups, DIVOT brings to you the Callaway Chev Solid polo shirt.